Greg Mishkin
Market Research Innovator
AUTHOR | PUBLIC SPEAKER | INVENTOR | THOUGHT LEADER | RESEARCHER
About Me
I provide calming support, guidance, and perspective to those I am close with during crises. When hope is fading, my out-of-the-box thinking and unique life experiences provide alternative viewpoints that provide unexpected positive outcomes.
​My loyalty and steadfastness leave behind a wake of goodwill and have led to a career fearlessly developing innovative solutions bringing together diverse data sources providing insights that improve the customer experience and maximize brand equity.
As a vice president and practice leader for telecom, consumer and retail at Escalent, my clients trust me to stand with them and help guide them through complex marketing challenges with unmatched integrity.
As a not-for-profit leader, my passion and dogged determination have been instrumental in building the City of Milton, GA (and serving as one of its founding commissioners), leading the Georgia Connection Academy K-12 charter school to unprecedented growth and student success, and driving the creation of GSO Music Works with the Georgia Symphony Orchestra where we aim to bring quality music education to all third, fourth and fifth graders in Georgia and beyond.
I never back down from a challenge and revel in developing and executing innovative solutions that improve the lives of my clients, friends, and the broader community.
Relevant
Experience
2012-present
Senior Vice President, Consumer, Retail & Telecom
Escalent
2010-2012
Vice President
comScore
2008-2010
Associate Director, Flow Share Insights
AT&T Mobility
2006-2008
Senior Manager, Marketing Intelligence
Cingular Wireless
2004-2006
President
EdgeTek Technologies
2000-2004
President & Chief Information Officer
Quotopia.com
Education, Boards
& Appointments
Masters of Business Admistration, Leadership
Kennesaw State University
Kennesaw, GA
Master of Arts, Clinical Psychology
University of Hartford
Hartford, CT
Bachelor of Science, Psychology
Union College
Schenectady, NY
Nonprofit Board Membership
Vice Chairman, Georgia Symphony Orchestra
Board Member, Georgia Connections Academy
Vice President, Blackstock Mill Homeowners Assn.
Chair, City of Milton Steering Committee
Appointments & Honors
Appointed Commissioner for the CIty of Milton by Governor Sonny Perdue
Awarded the Key to the City of Milton
Patents
U.S. Patent 10,171,602: Determining device counts
U.S. Patent 9,787,786: Determining device counts
U.S. Patent 9,270,547: Determining device counts
"A system may analyze beacon data over a particular period of time in order to estimate a total number of unique devices that visited web entities during that period."
U.S. Patent 10,051,135: Determining telecommunication subscriber metrics
U.S. Patent 9,936,081: Determining telecommunication subscriber metrics
U.S. Patent 8,868,068: Determining telecommunication subscriber metrics
U.S. Patent 8,792,356: Determining telecommunication subscriber metrics
U.S. Patent 8,725,108: Determining telecommunication subscriber metrics
"Information associated with a communication is gathered at a switching point during the routing process to determine subscriber metric information associated with an active service identifier. The information relates to the originator of the communication and the target. The information is compared to a provider database to determine a carrier originally associated with the active service identifier. The information is then compared to a porting database to determine if the active service identifier was ported, and if so, to which carrier the active service identifier was ported. A determination can then be made regarding which carrier is associated with the active service identifier. The data may be aggregated for a large amount of switched communications, representing a large amount of active service identifiers for a given market. Thus, a number of subscribers for a given carrier in a given market may be determined."
Skills &
Proficiencies
Core Competencies
Analytically and Data-Driven Leader | Fiercely Customer-Focused | Voice of the Customer | Data Visualization | Seasoned Business & Finance Acumen | Executive-Level Presentations | Narrative & Visual Storytelling | Strategic & Actionable Insights | Complex Market Research Innovation | Internal & External Relationship Building | Inspiring, Mentoring, and Collaborating | Industry Thought Leadership | Connecting "Unconnectable" Dots | Verbal & Written Communications | Product Development | Process Management | Consumer & Market Research Strategy | Brand Strategy Plans and Roadmaps | Primary and Third-Party Research | Process Improvement
Business Challenges
Segmentation | Path to Purchase | Consumer Journey Transformation | Brand Equity (BX) | Customer Experience Strategy (CX) | Customer Satisfaction | Customer Engagement | Transaction Surveys | Value Proposition | Messaging & Creative Testing | Ad Claims | Product Development | Brand Launch | Acquisition & Retention | User Experience (UX)
Research Methodologies
Quantitative & Qualitative Fedback | Advanced Analytics | Adaptive Conjoint | Customer Ethnographies | Feature Tradeoff Analysis | Key Drivers | Impact Modeling | Bayesian Belief Networks | Big Data Integration | Social Listening | Eye-Tracking & Facial Coding | Online Communities | Primary & Third-Party Research | New-to-the-World/Innovative Methods | Focus Groups | In-depth structured Interviews
Industries
Financial Services | Nutrition | Technology | Consumer & Retail | Healthcare | Telecom | Travel & Hospitality | Insurance | Education | Energy
Selected Brands I Have Helped
Telecommunications
Consumer Goods & Retail
Media
Hospitality
Education
Financial Services
Community Leadership
Georgia Symphony Orchestra
Executive Board Member & Vice Chair
Georgia Connections Academy
Board Member
Blackstock Mill Homeowners Assn.
Vice President
City of Milton, GA
Commissioner & Secretary
Public Speaking
Insights Association Annual Conference 2024 - Atlanta, GA
Session Track Leader: Artificial Intelligence and Insights
Capacity North America 2016 - Toronto, Canada
Panel Presentation: The business case for using carrier solutions for tomorrow's broadcasters
Insight Innovation Exchange, North America 2015 - Atlanta
Chair, Business Intelligence & Big Data track
Presentation: More Than the Sum of its Parts: Integrating Traditional Research with Big Data Analytics
Insight Innovation Exchange, Latin America 2015 - Mexico City
Presentation: More Than the Sum of its Parts: Integrating Traditional Research with Big Data Analytics.
American Marketing Association 2015 - Atlanta, GA
Presentation: More Than the Sum of its Parts: Integrating Traditional Research with Big Data Analytics.
American Marketing Association 2014 - Detroit, MI
Presentation: The Continuous Improvement Cycle: Maximizing Impact and Minimizing Risk in the Age of Big Data
Southwest Market Research Association 2014 - Las Vegas, NV
Presentation: .Integrating traditional research and Big Data analytics: Exploration of best practices and pitfalls
Insight Innovation Exchange, North America 2014 - Atlanta, GA
Presentation:Traditional Market Research and Big Data Integration: Unlocking the Secrets to Why Your Customers Act the Way That They Do
The Market Research Event 2013 - Nashville, TN
Presentation: Traditional Market Research & Big Data Integration: A Case Study in What Works and What Doesn’t
ESOMAR 3D Digital Dimensions 2013 - Boston, MA
Presentation: Where the Magic Happens:
The integration of big data into traditional market research
CASRO Technology Conference 2013 - New York, NY
Presentation: .The Continuous Improvement Cycle: A Framework for Market Research in the Age of Big Data
San Francisco American Marketing Association 2013 - Napa, CA
Presentation: The Continuous Improvement Cycle: A Market Research Framework that Maximizes Business Impact and Minimizes Risk in the Age of Big Data
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